Founder of ForceCode.one
Andrei Rerikh
Senior / Lead Product Manager · Product Owner · Product Lead
Product leader with 10+ years of experience building, launching and scaling digital products across B2B FinTech, SaaS, EdTech marketplaces, iGaming, Web3 and mobile apps. I combine 0→1 discovery, analytics and monetization with hands-on technical requirements, cross-functional delivery and process design. I have been building digital products since 2010 and still ship my own apps end to end, from idea to production and monetization.
Selected impact
Experience
Senior Product Manager / Product Owner — SalaryHub
B2B FinTech platform for international contractor payments and payout operations
- Owned discovery-to-delivery: research, problem definition, opportunity sizing, prioritization, PRDs, launch and post-release analysis.
- Contributed to 30% revenue growth over six months through new capabilities and business-process optimization.
- Automated financial processing, cutting manual accounting actions by 60%; defined an architecture targeting up to 90% operational automation.
- Worked across wallet funding, approval flows, payouts, operational controls and compliance integrations; introduced product analytics and AI-assisted requirements and hypothesis work.
Senior Product Manager — YardHub
0→1 and growth across iGaming, Web3 and play-to-earn products, including Petobots
- Led a distributed cross-functional team of 10+ across engineering, design, QA and analytics.
- Improved D7 retention from 18% to 29% and DAU from 2,500 to 4,000 via onboarding and reward-loop changes.
- Redesigned pricing and the in-app economy: ARPU +22% and ~$5K additional MRR in the first month.
- Applied AI-assisted analytics to game-economy calculations, anomaly detection and hypothesis modelling.
Senior Product Manager / Consultant — ForceCode.one
B2B2C products, CRM/ERP solutions, EdTech and logistics platforms
- Led discovery, feature development and growth optimization for client products.
- Improved registration conversion by 18% for an EdTech platform; reduced order-processing time by 25% in a logistics ERP workflow.
COO / Founding Product Lead — Upstudy
EdTech marketplace for tutoring and private courses
- Full ownership of the business: product, operations, growth and P&L — took the company to profitability in 2018.
- Scaled from an early startup to 200K+ students; attracted 55K tutors and service providers; top-3 player in the tutoring market by 2018. Acquired in 2020.
- Built core product and operations across CRM, payments, onboarding, support, sales and marketing; led teams of up to ~25 people.
- Increased average order value by 150% over two years and repeat purchases by 35% YoY through product, loyalty and referral improvements.
First products — mobile & web apps
Where it started
- Designed, built and commissioned my first mobile and web applications — the foundation for later product and studio work.
My products
Moon Bar
Cocktail recipe app and home bar manager with recipe scaling, inventory and shopping lists.
Solo build with AI tools · idea → production → monetization Moon Kitchen · BakingMoon Cakes
Baking recipe scaler for home bakers and small bakeries: portions, weight, pantry and shopping.
Solo build with AI tools · idea → production → monetization Health & mindfulnessForce Codex
Fan-made meditation app with path quiz, timer and mantras; premium features and in-app economy.
Solo build with AI tools · idea → production → monetization Food & drinkWizards Cookbook
Fantasy cookbook styled like a spellbook, built for phones and tablets.
Solo build with AI tools · idea → production EducationUltimate Survival Guide 2.0
Offline survival handbook with a subscription Pro version. 100K+ downloads, 4.0★ from 600+ reviews.
Solo build · idea → production → monetization Coming soonMystic Coloring Book
A new coloring app currently in development.
In developmentClient work
Upstudy
Marketplace for tutoring and private courses — scaled to 200K+ students and 55K tutors, top-3 in its market in 2018, acquired in 2020.
COO · full ownership, growth, profitability EdTech platformLancman School
Online diary and learning system for schools: homework, assignments, attendance and grades.
Product Owner · product shaping & delivery control Logistics ERPGNS ERP
Internal ERP for an energy-sector contractor: orders, equipment, logistics, warehouses and contracts.
Product Owner · product shaping & delivery controlCore expertise
Education
MSc in Finance (2007)
Psychology qualification (2010)
Languages
Russian — native
English — C1
Spanish — B1
French — A1
Let's talk
Open to Senior / Lead Product Manager roles, product consulting and partnerships.
